Actor Ranveer Singh has apologized for the Sexists Jack & Jones Ad, saying he feels sorry for what has happened and that he respects women a lot.
The 31-year old Bollywood actor was recently in controversy after appearing in a new advertisement for a menswear brand which was slammed on social media for being utterly sexist, insensitive and promoting sexual harassment at workplace.
The billboard ad shows Ranveer lifting a woman on his shoulders with a tagline ‘Don’t hold back. Take your work home.’
“It was important to give the brand the creative freedom while designing the campaign but I guess we got it wrong on one of those billboards. I am sorry this happened but it is a thing of past. We rectified it immediately by having the hoarding taken down as early as possible from over 30 cities overnight,” Ranveer said in a statement.
“I treat all women with utmost respect both professionally and personally and would never do anything to disrespect them,” he said.
Widespread Criticism on Twitter
Among many who criticized the ad on Twitter were Siddharth who wrote, “A new low for women’s rights in the workplace in India. What were they thinking? #Fail.”
— Siddharth (@Actor_Siddharth) November 20, 2016
Some other popular personalities also took to Twitter to share their disappointments about the ad.
"Probably (the ad) meant something and may be understood by some people as something else. People sometimes don't get it properly and sometimes they get offended," she said.
However, there were a few actors who defended the actor saying the ad was in good humor.
"I mean come on, have a little funny bone in your body. It is just a little ad, why is everybody so stuck up about it unnecessarily... It is your interpretation that it is offending, you can interpret it in any which way," Nath said.
Kapoor added, "I have not seen the board (billboard) but then I feel there is nothing wrong in it... I don't think it is a big deal."